Re-development of the El Dorado Cinema complex at Indooroopilly.
Recognising the need to enhance the iconic nature of the site, the development and architectural team have focused on creating an urban community with an emphasis on easy living. Delivering quality in every aspect of design, construction and finish was of paramount importance to this landmark's identity. Clean, modern lines respond to the subtropical environment with large roof overhangs and sun shading elements. The result is an integrated blend of residential, office, restaurant and café areas combined with state-of-the-art cinemas creating a dynamic entertainment precinct.
Huxbury Quinn has been involved with this project from the outset.
Through development of the marketing strategy, we gained an insight into the demographics identifying the end consumer. This facilitated the establishment of a highly targeted marketing campaign. Running through the "heart" of the campaign is the theme "feel the pulse", which embodies the richness of life, the vibrancy of modern cosmopolitan living, and the no-nonsense engine-room of business.
From branding development through to sales collateral and advertising, the El Dorado Village campaign has been very successful, with over 70% of residential apartments sold off the plan. Sales are achieving target, and leasing enquiry is very strong, so ongoing marketing involves consolidation of an already well placed market position, and reinforcement of branding. This will ensure that the iconic nature of the site not only remains, but is enhanced by the marketing campaign.
Project planning for the opening launch is already underway with the development due for completion in 2010. Stay tuned for next installment of this already successful campaign.
We would love the opportunity to meet with you and discuss how we can assist your business achieve and exceed it's sales targets.